Hiring a Freelance Writer Will Make, and Save, You Money
Many of us know that the days of summer are longer as nights get warmer and shorter. What that means is that people are taking time off from work to take vacations and travel.
But what if you have a business to run? What do you do for your readers waiting for the next blog post, email or newsletter? Or customers and clients clamoring for your products and services? All that vacation time will definitely add up to have a negative effect upon your production and a detrimental effect on your profit margins.
So, what do you do?
If you’re smart and plan ahead, you look to outsource your needs to a freelancer. As professionals, freelancers are available in all shapes and sizes, all skills and professions. From small individual businesses to large outsource agencies they can cover any of your needs that your business may have. Often an at large writer is able to provide what you need and exceed those needs, many times outperforming traditional \”in-house\” talent.
Well, primarily it’s because freelancers are experts who have developed their skills over years and are educated about what they have to offer in their niches. As specialists in a specific skill, they’re adept at what those skills are and they’re passionate about what they’ve honed for years and years. Just like a new new surgeon. They may not have the years of experience as a 20 year veteran, but you still value their education and training over that of someone walking in off the street. Comparably many times the \”in-house\” employee assigned to a task may be one that they aren’t interested in, trained for or excited about, and the difference between these two types of abilities stands clear and obvious.
There is proof in the content.
Another good example of a professional freelancer is a lawyer. Unless you can afford to keep an attorney on retainer, you only look for a lawyer to represent you once you have a need. And just like a surgeon, you wouldn’t hire a truck driver to perform brain surgery, so why would you assign tasks to employees that don’t have the skills, passion or training to perform the operation?
And with it being summer time, reassigning tasks such as copywriting with \”in-house\” employees to help cover the loss due to summer vacations could spell doom for your writing needs. While outsourcing your copywriting and content writing needs may not be your first response to a staffing problem, but it will save hard cash in the long run.
A recent Google keyword search shows that \”copywriter\” is averaging over 9,000 searches a month, while \”copywriting\” and \”freelance writing\” is at 5,400 and 4,400 searches a month respectively. What it means is there are solution oriented businesses looking to outsource their needs to professionals. And while they are spending a little more to outsource, they’re also receiving premier, top-notch work and allowing their employees to repurpose their energies into other categories that help spur productivity and maximize their profit margins.
Hiring a freelancer is going to save you time which will save you money. But it’s not going to be cheap. You’ll have to do a little research into what your specific needs are and how a freelancer can help save you money, but in the long run hiring a professional will be worth it. From plumbing to writing there’s a freelancer that can help you meet your needs especially in time of low staffing such as summer.
Invest in your needs by hiring out a freelance copywriter and find out the savings add up over the long haul. It’s about time.